Identity · Hospitality
Case study · 2025
Canaan
Hotel
A warm, bilingual identity for a Palestinian hospitality brand — built to feel at home on a façade, a key card, and an invoice alike.
Services
Brand identity · Art direction · Print & signage
Deliverables
Logo system · Guidelines · Signage · Collateral
01 — The story
The
challenge
The hotel needed one identity that reads with equal confidence in Arabic and Latin, across everything from a lobby sign to a social post.
02 — The story
Our
approach
We designed both scripts side by side, set a restrained palette and type system, and documented it so the brand stays consistent in every hand.
03 — The story
The
result
A cohesive system that scaled cleanly from signage to stationery to social — one brand, two languages, no compromises.
In the wild
The
identity,
applied.
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