Beit Sahour Municipality — 100 Years — Brand book

01The ideaBeit Sahour 100

Beit Sahour, the house of the night watch, told in three symbols the town already owns.

The centennial needed more than a badge. It needed a visual language that carries the spirit of the town, tells its history and looks ahead. A living heritage that grows without losing its roots.

01The hills and the archThe fields where the shepherds lived and heard the news of the Nativity, under the arch of Ras al-Mazbaleh, the gateway to the old town.
02The shepherdHe stands watch with his staff, like the town's own name: Beit Sahour, the house of the night watch.
03The 100Two zeros drawn into each other: continuity between generations. Soft curves for a town that keeps growing, a solid build for one that stays.

The Ras al-Mazbaleh arch in the old town of Beit Sahour — Reference: the Ras al-Mazbaleh arch

The shepherds monument, black and white — Reference: the shepherds

02The logoBeit Sahour 100

The master lockup carries the mark, the 100 years, the municipality's name in Arabic and English, and Shepherds' Field. One red, one near-black.

Full colour

On red

On dark

03The systemBeit Sahour 100

Twelve icons, one town

Each tile is a piece of Beit Sahour: the Orthodox church tower, the Shepherds' Field church, the crescent and the mosque, the angel of the annunciation, the sheep, the hills, the staff, the Canaanite letter beit, the old town. Red and stone tiles alternate and butt together into one frieze.

04ColourBeit Sahour 100

Centennial red#CE2C2EThe mark, the tiles

Near-black#231F20The names

Stone#EDEDEDPages and tiles

White#FFFFFFOn red

05TypeBeit Sahour 100

Aaأب

AlexandriaArabic and Latin, one family

home of shepherds

بيت ساحور عبر العصور

Brand 300Brand 500Brand 900

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