Brand book · Chocolate & gifts
Case study · 2026
Chef
Chocolate
More than chocolate — an indulgence that connects tradition with modern elegance. A complete brand book for a luxury chocolate, sweets, and gifts house, where every bar tells a story.
Services
Brand identity · Logo system · Packaging direction · Brand book
Deliverables
Logo & wordmark · Colour & type system · Illustration & icons · Brand guidelines
01 — The story
The
challenge
Chef Chocolate needed a single source of truth — a brand book that preserves the essence of who they are and keeps the identity looking, sounding, and feeling consistent across packaging, social, store experiences, and events.
02 — The story
Our
approach
At the heart is a logo mark of smooth, flowing chocolate forming a heart — craft with love, precision, and elegance. We built it out into wordmark and lockups, a warm palette of espresso, cocoa, caramel, and cream, plus type, illustration, and icon systems documented for every touchpoint.
03 — The story
The
result
A cohesive, premium identity system — luxury rooted in craft — that adapts across formats while staying unmistakably Chef Chocolate, from a chocolate bar to a gift box to a storefront.
In the wild
The
identity,
applied.
