Identity · Retail
Case study · 2024
SOAP
Palestine
A heritage-rooted retail identity — modern on the shelf, proudly Palestinian in the detail.
Services
Brand identity · Packaging · Retail collateral
Deliverables
Logo · Packaging · Labels · Social kit
01 — The story
The
challenge
The brand needed shelf presence that honours a heritage craft without looking dated next to modern retail.
02 — The story
Our
approach
We balanced a contemporary system with heritage cues, then carried it onto packaging built to be picked up.
03 — The story
The
result
A retail identity that stands out on the shelf and stands for where it comes from.
In the wild
The
identity,
applied.
